Campaign Consultation
Campaign creation and implementation
Automating your marketing opens a quantity of new possibilities to deliver your marketing message. And Beanstalk Data has the personnel to guide you through the process. We help you create effective multi-channel campaigns that deliver a personalized message to your prospects and customers.
The process is started with an in-depth interview to understand your value statement and identify your intended audience. Here are some of the questions we help you answer:
- At what intervals should I be speaking to my customer?
- What is the best combination of marketing channels to achieve our intended results?
- How is a successful campaign defined?
- How should the message change based on the information known about the recipient?
- What type of campaign best fits our needs? Customer acquisition, retention or maybe a cross selling campaign.
- Will the campaign fit within a specified budget?
- What are the benefits of using personalized direct mail versus email?
Once these questions are answered, Beanstalk Data will diagram the campaigns to meet your approval, do the actual programming for the campaigns within our system and test the campaigns to assure proper results. Campaign results are tracked and Beanstalk Data will consult with you to modify and re-define campaigns to guarantee the best possible return on your marketing dollars.