Drip Marketing Campaigns
Repetition and brand awareness are a powerful way to build sales.
You receive a personalized postcard from a local office supply company, glance at it and put it aside.
A couple of weeks later, you receive an email from that same company with a specialized offer. Again, you put it aside.
A personalized brochure arrives in the mail the following month inviting you to view additional information on the company Web site via a personalized URL. You decide to check it out.
After you view the site, a representative of the company calls you to thank you for visiting the site and leaves her contact information should you decide you’d like to purchase from them.
An informative electronic newsletter arrives two months later, followed by another postcard with a coupon for a 25 percent discount on supplies you need.
You purchase those supplies.
This method of sending out planned and sequenced marketing messages over an extended period of time is affectionately known as “drip” marketing. A prospect might not be considering your product on the day he receives your first postcard. But if a second, fourth or tenth communication happens to hit at a time when the prospect is planning for his financial future, chances are good that he will take action and call you. Beanstalk Data utilizes a unique combination of direct mail, emails, newsletters, telephone calls, blogs, podcasts and video clips to effectively reach your prospects in a meaningful way.