Franchisor
Are you struggling with providing marketing support for your franchisees? Are you concerned with controlling your brand? Beanstalk Data can provide you with the tools, control and marketing expertise to take your franchisees to the next level.
- Automated multi-step campaigns – Stay front of mind with customers and nurture prospects with multiple touch points including direct mail, e-mail, surveys and phone calls.
- Your Call Center™ module – Would you like to add your call center as a step in a campaign? No problem! Manage call scripts, update info and qualify your contacts for additional marketing dollars by phone.
- Lead scoring – Utilize lead scoring to monitor the behavior of a customer or prospect while in a campaign. This scoring can qualify them for additional campaign steps, channels and ultimately marketing dollars.
- Campaign design – Beanstalk Data has experience in designing marketing campaigns for franchisors. Click here to view a recent case study on a new store launch campaign. By utilizing Beanstalk Data a restaurant franchisor was able to receive an 8.32% response rate on a new store launch mailing while also collecting email addresses for future low cost marketing.
- Web to print portal - Round out your marketing support for franchisees while also controlling your brand. Features include:
- Branded portal
- Unique login by franchisee
- Co-op budgets by login
- Optional order approval system
- Control which areas of a template a franchisee can customize
- Optional list upload and mail fulfillment services
- Optional direct credit card billing of franchisee