Lead Scoring
Not all leads are created equal. Predicting which leads have real potential to become clients used to be a guessing game. Not any more. With Beanstalk Data’s lead scoring component, you can identify your hottest prospects. You set the standards for which type of leads you will spend your time, energy and resources to pursue. Use demographic, financial, transactional and behavioral data to determine the value of each lead. Lead scoring let’s you:
- Identify who is "most able to pay"
- Change your marketing spend based on "score"
- Find the people who want what you have
"Clone" your best clients! Who are your current clients? What is their typical size, financial position, buying pattern? Get the answers to these and other questions from historical data and activity. Based on these criteria, assign your clients a "score". Then, look for prospects with similar scores. Thanks to lead scoring, you now know where to focus your marketing efforts and budget.