Trigger-based Marketing
Send the right message to your customers at exactly the right time. Trigger-based marketing is based on data mining and testing with a focus on helping customers. Trigger-based marketing programs capture data and convert it into executable and timely campaigns.
Trigger(n.): a specific moment in time that is relevant to a potential customer.
Triggers bring to light a need for a particular product or service by identifying the most opportune time to interact with or proposition your customers. Based on analysis of customer data, factoring in the customer’s historical and most recent behavior, Beanstalk Data’s trigger-based marketing utilizes automatic communications systems which react to pre-defined triggers by sending appropriate marketing materials to appropriate prospects. No more irrelevant email blasts! No more impersonal form emails! Beanstalk Data is able to personalize even the most widely distributed email campaigns with minimal time consumption.
Some examples include:
- Customer satisfaction survey after a recent purchase
- Service reminders for future appointments
- Trade show follow-ups via email, direct mail or phone calls
- Behavioral triggers such as a change in purchasing patterns.