BSD Tracker
With the advent of the Internet, the process of doing business has been revolutionized. There are so many advantages of having a credible presence on the web. People have access to your business and its products from anywhere in the world with just a few clicks of the mouse. However, it is also quite easy for potential customers to visit your website and actually do extensive research regarding your company without your knowledge. We think of these folks as "stealth prospects." They’re secretly checking you out, but you’ll never know it.
Some forms of "Web Tracking" simply give you statistics on the amount of traffic your site is getting, but you don’t get the type of information that can truly boost your marketing efforts. Beanstalk Data offers “Web Transparency.” Web Transparency lets you know which prospects visit your site in response to a direct marketing piece. Web Transparency lets you see:
- Who visited
- When the visit took place
- Which pages were viewed
- For how long
- How often this prospect returns to your site
With this knowledge comes power! Once you know in which of your products or services the prospect is interested, you can specifically address that particular item in future marketing efforts. You are now marketing to the preferences of the individual, not to the unspecified wishes of the public-at-large.